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Google Analytics is a valuable ally in the ecommerce battle for consumer dollars. The insights it provides contains a wealth of information about your site, your visitors and where they came from. All this information can be used to find new customers and increase conversions.
For many ecommerce entrepreneurs just starting out, Google Analytics can feel like a confusing mess of technical reports and information that’s difficult to navigate and understand.
In this post we will look at exactly how to set up Google Analytics for your store, the basic reports you should be checking and a few other goodies to help supercharge your knowledge and drive sales
How To Use Google Analytics With Shopify